Baptist Health Medical Center-Little Rock Wins National Research Corporation’s Consumer Choice Award For 20th Consecutive Year

LITTLE ROCK, Ark. – For the 20th consecutive year, Baptist Health Medical Center-Little Rock has been named a Consumer Choice Award winner by the National Research Corporation. The annual award identifies hospitals across America that local healthcare consumers choose as having the highest quality and image.

“I believe this continuing recognition occurs because of the deeply committed team of professionals that come to work every day and dedicate their lives to serve others.  For more than 90 years Baptist Health has built a culture where we believe that our work is our witness to the world,” said Greg Crain, senior vice president and administrator, Baptist Health Medical Center-Little Rock.  “It’s our opportunity to live out what we say we believe. It’s that compassion, that outstanding care, which leaves a lasting impression on our patients, their family members and our community.”

This year marks the 20th anniversary of the Consumer Choice Award celebrating the power of a strong brand image in healthcare. Winners are determined by consumer perceptions on multiple quality and image ratings collected in the NRCs nationally syndicated Healthcare Market Guide.

The four measures used to determine the 2015/2016 Consumer Choice Award winners are Best Overall Quality, Best Image/Reputation, Best Doctors and Best Nurses. In addition to these measures, the survey also asks consumers about:

–  Top of Mind Awareness

–  Advertising Recall

–  Hospital Website Used

–  Latest Technology and Equipment

–  Widest Range of Services

–  Meeting All Your Healthcare Needs

–  Most Personalized Care

–  Best Accommodations and Amenities

–  Best Community Health Programs

–  Highest Patient Safety

Among all 14 measurements and more than 900 Arkansans in 13 counties surveyed, Baptist Health ranked as the leader in almost every category.

“For each of the past 20 years, winning hospitals have provided outstanding experiences that have transcended their four walls to build consumer preference, loyalty and trust in their markets,” said Brian Wynne, vice president of Business Development at NRC. “We are honored to congratulate this year’s winners on a job well done.”

The Healthcare Market Guide is the nation’s largest and most comprehensive study of its kind. No other study used to measure hospital performance and preferences contains more consumer responses than NRCs study which surveys more than 300,000 households throughout the United States.

Baptist Health is the state’s most comprehensive healthcare system. With more than 180 points of access, including eight hospitals, Baptist Health is committed to delivering All Our Best in healthcare to the people of Arkansas.  For more information about Baptist Health services, call Baptist Health HealthLine at B-A-P-T-I-S-T (227-8478) or 1-888-B-A-P-T-I-S-T.