Baptist Health, Stone Ward Awarded Top National Honor for Women’s Campaign

LITTLE ROCK, Ark.  – Baptist Health, the state’s largest private, not-for-profit healthcare provider, and Stone Ward, a full-service advertising agency with teams in Little Rock, Northwest Arkansas and Chicago, have been honored with a Silver Anvil in Integrated Communications by the Public Relations Society of America (PRSA) for their exemplary women’s healthcare campaign. This prestigious national award recognizes the highest standards of performance in the public relations profession.

In an effort to extend its reach and deepen its connection with women at all stages of life, Baptist Health and Stone Ward recently launched an innovative campaign portraying the healthcare service provider as a partner in comprehensive women’s health care—from reproductive health to elder care.

The campaign was designed to meet women where they are in their lives, acknowledging their roles as the primary health decision-makers in their families. Recognizing that women are responsible for 80 percent of healthcare decisions in households, the campaign focused on emotional connection and tailored messaging to engage women in whatever stage of life they were in and ensure they knew Baptist Health should be their trusted partner in caring for themselves and their families.

Katy Bartlett-Wake, executive creative director at Stone Ward, commented, “Great work is made possible by great clients, and our partnership with Baptist Health is evidence of that. This campaign truly connected with Arkansas women on their own terms by reframing insecurities as strengths. Winning the Silver Anvil is a nod to our team’s creative dedication and the trust Baptist Health has in us to share their vision for comprehensive women’s health. It’s more than an award—it’s proof of the impact we can make together.”

Strategically leveraging diverse media, the campaign successfully generated over 75 million impressions, increasing online engagement, incoming website traffic and female office appointments across all service lines.

“We are deeply honored by this recognition from PRSA, which underscores our commitment to providing comprehensive and empathetic healthcare services to women in Arkansas,” added Lawrence Montgomery, chief marketing officer for Baptist Health. “This campaign has significantly enhanced our connection with the communities we serve, and we are proud of the positive impact it has had.”

Learn more about the campaign by visiting

About Stone Ward
Stone Ward is a full-service advertising agency with offices in Little Rock, Northwest Arkansas and Chicago. Founded with a focus on helping good companies succeed and on making a positive and meaningful difference in the communities it serves, Stone Ward is a company of partners who share a passion for creativity and a commitment to “Building Good.” Over the last 38 years, the agency has integrated and evolved its capabilities in research and strategy; advertising and design; media services; public relations and employee engagement; digital development and social communications; moving picture production through its 360 Filmworks; and print production. For additional information, please visit

About Baptist Health
For more than a century, Baptist Health has delivered all its best in health care through Christian compassion and innovative services. Baptist Health, Arkansas’s most comprehensive healthcare organization, is here For You. For Life. – with more than 250 points of access that include twelve hospitals, urgent care centers, a senior living community, over 100 primary and specialty care clinics, a college with studies in nursing and allied health, and a graduate residency program. It is also the largest private not-for-profit healthcare organization based in Arkansas, providing care through the support of approximately 11,000 employees, groundbreaking treatments, renowned physicians and community outreach programs. For more information about Baptist Health, visit, call Baptist Health HealthLine at 1-888-BAPTIST or download the myBaptistHealth app.