Baptist Health Names Lawrence Montgomery As System’s Chief Marketing Officer

LITTLE ROCK, Ark. – Baptist Health has named Lawrence Montgomery as the system’s chief marketing officer. He has more than 15 years of experience leading health care advertising and marketing brands.

Montgomery previously served as executive director of national brand advertising for Kaiser Permanente in Oakland, Calif., where he has been since 2010. Prior to that, he served at UC Davis Health System and the State of California, Department of Public Health.

Since 2010, Montgomery was responsible for multiple Kaiser Permanente advertising functions across brand and other lines of business. He managed advertising/marketing departments across Kaiser Permanente including strategic partnerships, paid media, social media and brand advertising as well as multicultural, translation, mental health, sports and wellness marketing.

In his senior level marketing role, Montgomery was the key leader with creative and brand strategy for the “Thrive Campaign”, an industry-changing initiative that transformed health care marketing from the perspective of “treating illness” to people taking control of their own health.

At Baptist Health, Montgomery will be responsible for developing and leading a high performance marketing and communications team focused on optimizing the patient experience, driving service line revenue growth, and supporting the brand and mission of Baptist Health.

Montgomery, a California native, received Bachelor of Arts degrees in Psychology and Political Science and Communication from the University of California/Davis in Davis, Calif. He has a Master of Science in Business in Integrated Marketing and Communication from Golden State University in San Francisco, Calif. In addition, he received a Master of Science in Anthropology from Harvard University in Cambridge, Mass.


About Baptist Health

For 100 years, Baptist Health has delivered All Our Best in health care through Christian compassion and innovative services. Baptist Health is Arkansas’ most comprehensive health care organization with more than 250 points of access that include 11 hospitals; urgent care centers; a senior living community; over 100 primary and specialty care clinics; a college with studies in nursing and allied health; a graduate residency program; and access to virtual care anytime, anywhere. It is also the largest private not-for-profit health care organization based in Arkansas, providing care through the support of approximately 11,000 employees, groundbreaking treatments, renowned physicians and community outreach programs. For more information about Baptist Health, visit, call Baptist Health HealthLine at 1-888-BAPTIST or download the myBaptistHealth app. Find us on Facebook, Twitter, Instagram and YouTube.