Baptist Health Hires System’s First Value Based Care Officer

LITTLE ROCK, Ark. – Dr. Cliff Fullerton recently joined Baptist Health as the health care organization’s first chief value based care officer.

In this newly created role, Dr. Fullerton leads Baptist Health’s efforts to improve the quality and cost of health care for Arkansans and leads the Population Health Services Office for Baptist Health. This office will unify the organization’s efforts to work with patients, physicians, health plans and employees in agreements that bring more value to stakeholders.

Dr. Fullerton comes to Baptist Health from the Baylor Scott and White Health system where he has held numerous leadership roles. Most recently, he served as senior vice president and chief population health officer as well as president of the Baylor Scott and White Quality Alliance.

Dr. Fullerton is board-certified in Family Medicine and holds a master’s degree in Healthcare Management.


For 100 years, Baptist Health has delivered All Our Best in health care through Christian compassion and innovative services. Baptist Health is Arkansas’ most comprehensive health care organization with more than 250 points of access that include 11 hospitals; urgent care centers; a senior living community; over 100 primary and specialty care clinics; a college with studies in nursing and allied health; a graduate residency program; and access to virtual care anytime, anywhere. It is also the largest private not-for-profit health care organization based in Arkansas, providing care through the support of approximately 11,000 employees, groundbreaking treatments, renowned physicians and community outreach programs. For more information about Baptist Health, visit, call Baptist Health HealthLine at 1-888-BAPTIST or download the myBaptistHealth app. Find us on Facebook, Twitter, Instagram and YouTube.